Top Reasons Internal Communication is More Important for Companies than Ever Before |
Posted: September 21, 2017 |
Since last decade or more, the business scenario has undergone a massive change. As generations have changed, the employer-employee communication has also changed. Today all are looking to give internal politics a backseat and facilitate more and more of collaboration, transparency, and feedback. It has made employee engagement a major trend in the business. Obviously, its oxygen is internal communication which includes communication between employer and employee as well as communication between the employees themselves. It has made an internal communication plan a major strategy for all business houses. Below-mentioned are some top reasons highlighting its important – Professional handling of both way communications Conveying the right message in the right way is a challenge for both management and employees. The confusion fuels the grapevine and rumors which are notorious for derailing any meaningful communication. However, the professional communication pros provide the much-required bridge to disseminate the right message using all modern tools like intranet, newsletters, department meetings, etc. It kills all miscommunication and often correctly predicts the communication outcome as well. Enhances coordination It is widely known that effective coordination among various departments can significantly impact an organization’s business success in a positive manner. It has made internal communication mandatory in organizations, but it had never received any particular attention on its drawbacks and improvements. However, getting an internal communication professional look into it and make appropriate changes makes the whole process more organized, efficient and goal oriented. Fuels motivation Motivation is one catalyst that can improve the company’s productivity and profitability as well as help in employees’ retention. The best arsenal to achieve this is to foster a clear and honest communication process at every level. Involving employees or keeping them informed about the decision-making process will encourage both trust and loyalty and culminate in increased job satisfaction and customer service levels. Better crisis management The importance of effective communication is felt the most at the time of any crisis which can catch any organization by surprise. A seemingly irrelevant and any miscommunication at this stage can create havoc. The right internal communication at this time kills any unnecessary fear and panic and helps the entire team to win over the situation.
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